“Silence largely depends on ignorance, myths and fears.”
Suicide is one of Sweden's biggest social problems. At the same time, it is one of the problems we talk about least. 1000 boys and men in Sweden take their lives every year (compared to 300 that dies in traffic accidents), many would be saved if someone asks how they feel and take the time to listen.
This successful campaign spread into locker rooms as well as became education material.
