Pressbyrån is one of Sweden's most established brands. The story stretches back more than 100 years. That's not something to joke about, especially if you don't tell the customers in advance. Pressbyrån’s most successful campaign to date was a fact.

 The brief was to inform customers that Pressbyrån sold snacks and by just changing the signs to The Bureau of Bananas, Hot Dogs, Ice Creams, Cinnamon Buns, Cheeze Sandwiches and Snacks the job was done with Internet speed.